[Barbados, REDjet] Stained image

News about this airline - please include a link to the source as well as the article text itself.
Wiki: http://en.wikipedia.org/wiki/Airone_Caribbean
Web Site: http://www.flyredjet.com/
Started out in 2010 as Project named Air One
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bimjim
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[Barbados, REDjet] Stained image

Unread post by bimjim » Tue Jun 12, 2012

http://news.barbadostoday.bb/barticlene ... 2011-08-31

[Barbados, REDjet] Stained image
12 June, 2012

Just as last week ended, this week began — with REDjet in the headlines.

Unfortunately, in our current strained economic circumstances, they have not been the kinds of headlines that offer hope to Barbadians wishing for opportunities to improve their lot.

Rather than hope for a revival of the airline in Barbados, each new headline told a story of a widening gulf between local authorities and the company.

Since it became clear several months ago that REDjet had been flying into financial turbulence, there had been more that enough blame and fault being shouted back and forth that in this instance we do not seek to apportion blame.

In the grand scheme of things REDjet was just another company, and all over the world companies start and fold daily. It is unfortunate, but it is true. However, what is expected is that when a company fails, it has done so after every fair opportunity has been given for its success. REDjet apparently does not believe that this has been the story in their case.

Then last week we had the announcement by the company that it had filed for protection from its creditors as it closed operations, prompting as outcry from those who had purchased tickets, sought refunds and received neither clear word nor money from the company since in stopped flying in mid-March.

As we have said before, in terms of its dealing with passengers, REDjet has fallen way short of reasonable conduct in its treatment of this segment of its customer base, in the process eating away at the immense goodwill it had built up long before its first flight had lifted off.

With both passengers and commercial clients wondering if or how they would recover what the airline owed them, REDjet flew one of its grounded aircraft out of the island on Saturday and was getting ready to do the same with its second when officials at Grantley Adams International Airport Inc. went to the High Court and were granted an injunction, effectively halting the plane’s departure.

We do not believe Barbadians should attach anything more to GAIA Inc.’s action in court than they did to REDjet’s filing for bankruptcy protection — both entities used legitimate legal avenues which they considered important to protecting their own interests.

Perhaps, REDjet’s failure in this instance was in not recognising in advance that the removal of its most visible tangible assets from the country, when to all intents and purposes the airline is viewed as “foreign” by virtue of its ownership, would have raised suspicions. Adequate consideration of the public relations issue in advance would have, in our view, lessoned this possibility.

And this brings us to the larger point. With all the water that has flowed under the bridge, particularly the unflattering publicity that has attended REDjet’s fall, it is very possible that the biggest casualty would be Barbados. The last thing we need at this stage is the impression being given to the world that we are not a friendly place to do business. Investors do not spend their money in a particular location because their primary purpose in life is to help the inhabitants. It is to make money with the least hassle.

There are too many aspects of the REDjet affair that could have been handled differently — better! Again we are not suggesting that the airline has entirely clean hands in this matter, but clearly they can’t be expected to take all the responsibility for the collapse.

Perhaps those who are responsible for marketing Barbados as an ideal place to do business should be putting together some kind of plan of countermeasures to ensure that fall-out from this fiasco is kept to a minimum. We can pretend it will all go away with REDjet, but that would be a foolhardy approach to take.

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bimjim
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Re: [Barbados, REDjet] Stained image

Unread post by bimjim » Tue Jun 12, 2012

That "unflattering publicity" has already done its damage, locally and internationally, and clearly the world already knows that Barbados is NOT - repeat, NOT - a friendly place to do business.

And yes, I agree with you, the biggest casualty is Barbados.

You are also right in that investors do not spend their money in a particular location for reasons of charity. They do so to make money. Period.

The politicians and the "army of occupation" in Barbados have a great deal to answer for.

islandflyer
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Re: [Barbados, REDjet] Stained image

Unread post by islandflyer » Tue Jun 12, 2012

Seems there is a bit of tarnish on the crown. Maybe if we do nothing, it'll go away? I can't decide!!!!

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